Asante Medical Center’s new line of walk-in clinics represents a paradigm shift in how immediate, non-emergency health care should be provided, and they wanted a campaign to match: a fun, non-serious look at the everyday ailments we’ve all experienced.

This series of eight short vignettes bypassed traditional broadcast television, opting instead for a massive, strategic roll-out on social media, a trend we’re seeing more and more with major corporations. Logistics involved heavy casting, set design, construction and art direction, as well as wardrobe coordination. Production took 5 days, with post production spanning 2 weeks.

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