Like a person, your business is a unique combination of personality, mood, and language. It never changes.
Your brand is more important than your logo.
This is your brand. A brand’s tone can change depending on the medium or context. For example, an informative Instagram post will sound different than an emotional or humorous video. This identity sets the tone for your business, and communicates a promise to your customers. Therefore your color palette, video content, photography style, and logo must make a strong and lasting impression, all based on your business personality. Your BRAND.
By adjusting tone and staying true to your brand voice, your business can speak consistently and effectively with different audiences, in any medium, or any space.