Travel Medford needed a rebrand.
After two years of marketing to the young twenty-something crowd, they realized tourism required working families, and the dollars they generate.

We created a six-part campaign which ran across the western states, as far away as Hawaii. It focused on the best Southern Oregon has to offer, reflected through the eyes of family, showing the beauty, the simplicity, and the wonder of this amazing place we call home.

Production took place over 4 weeks in multiple locations across Southern Oregon. Casting, schedule, and location
coordination was like a game of 3D chess.

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